think the ultimate tip is that, you know, one of the things they taught us at xerox when i was a marketing anal--analyst was, you know, look at people, and if you see their heads shaking, you know that you have them in the s--on the same page with you. i think that's the first tip-off. i think the second thing becomes--last year alone, we had 1,100-and-some new members to join the congregation. so immediately after a sermon, there's always an invitation. at that point, generally, we average about 25, 30 people a sunday, so we know that we're being effective to a major degree. c-span: how much money does your ministry raise every year? >> guest: we raise, in the actual church offerings, about--last year, we raised $7.2 million. and we leveraged that to about $27 million in the various other kind of community projects we do. so we--we don't go to government or financial institutions asking to give us anything, but we say to them that, 'with our $7.2 million, we want to leverage these dollars and get the best that we can so that we can offer the maximum amount of services to t

pressure on the suppliers to cut costs and uses every trick in the book to do this. i go into great detail about this and we don't have enough time to really deal with it this evening, but one of the things that walmart has done effectively to really reduce its costs is to buy most of its products whether it's food or consumer goods come from the developing world especially of course china and walmart and its food processors for the biggest proponents of globalizing the food system. they find it advantageous to process, to grow foods where it's cheaper in countries where the environmental laws are weaker, where can they can have an easier time dictating policy and so increasingly our foods are being produced in these countries and if we are talking about organic, it's very difficult to even verify in the u.s. that organic products are meeting the standards, so we can imagine how this is happening in places like china. >> he next on booktv encore booknotes from 1999. elizabeth norman talked about her book "we band of angels" the untold story of american nurses trapped on bataan by the japan

Excerpts 0 to 1 of about 2 results.